Tourism New Zealand has partnered with Exceptional ALIEN to produce their latest advertising campaign, Aotearoa Country Special (Part Two).
The project aims to showcase New Zealand through the lens of its creators, inspiring people to live their inspiring stories as borders and travel reopen.
Launched yesterday, the Aotearoa Country Special (Part Two) shares the travel experiences of five New Zealand designers, including fashion designer Kiri Nathan, contemporary artist Sofia Minson, Fat Freddy’s Drop frontman Dallas Tamaira, skier acrobatic Olympic gold medalist Nico Porteous and sustainable fashion. designer Maggie Hewitt.
The destinations explored in Part 2 of the series span both the North Island and the South Island, including the regions of Auckland, Bay of Plenty, East Cape, Wānaka , Wellington and the Bay of Islands.
This partnership aims to showcase what Aotearoa has to offer by inviting exploration in the spirit of Manaakitanga – a traditional Maori value encompassing hospitality and respect for one another in an individual or group. ‘other.
The features will be based on the recently launched Exceptional ALIEN platform, which was co-founded by Justin Drape and Michael Canning.
This series focuses on the mix between creativity and travel, and how it is seen all over the world.
“Creativity informs the most rewarding experiences travel has to offer – whether it’s food, wine, fashion, photography, design and entertainment – but so far there’s been no is no single platform that curates travel through a creative lens,” Exceptional ALIEN co-founder Justin Drape said.
“There are business travel, budget travel, budget travel, luxury travel, and adventure travel. We organize creative trips.
“With our Aotearoa Country Special, people can learn more about New Zealand through the personal stories, insights and recommendations of featured creators. And creators know who, where and what is culturally interesting and relevant.
“We are grateful to share their inspiring stories and are delighted that Tourism New Zealand has recognized Exceptional ALIEN as a forward-looking way to share and experience travel.”
Outstanding ALIEN Co-Founder Michael Canning added, “As travel reopens around the world, we are seeing a new wave of travelers seeking experiences that are both creative and culturally enriching.
“We are delighted that our partnership with Tourism New Zealand and our continued collaboration with the creative community can celebrate Aotearoa through this creative lens in a way that is actionable for travellers.”
The Aotearoa Country Special (Part 2) is a curated set of editorial features, social audio and video travel guides, including the creators’ travel history, cultural information about New Zealand and recommendations for you to explore – same.