Top 4 things to watch on Facebook


Facebook released its quarterly “Things to Watch” report, which highlights the growing conversation topics on Facebook and Instagram in the United States.

This report reveals how people are embracing post-pandemic life as businesses and borders begin to open again.

Knowing what’s on the minds of users can help marketers stay connected with their audience by contributing to the most relevant discussions right now.

Let’s take a look at the top four things to watch out for on Facebook and Instagram.

Travel photography

Discussions around travel photography are growing at a rate of 2.65x year after year and 1.18x month after month.

The growth is due to users re-traveling and sharing their own photos, and others using the photos as inspiration for their next trip.

“In light of travel restrictions and pandemic blockades both nationally and globally, people are now more appreciative of the opportunity to travel. And as people begin to experience their next adventure, they seek to capture the big and small moments and share those photographs on social media.

Street clothing

Discussions around streetwear are increasing at a rate of 2.57x year after year and 1.22x month after month.

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The growth of conversations around streetwear is driven by people’s preference for comfortable yet stylish clothing, a trend that took off during the pandemic.

People are clinging to the hobbies, habits and fashions they acquired during the pandemic. Facebook says the increased interest in streetwear is likely to stay.

“Streetwear is a relaxed fashion style that draws inspiration from hip-hop culture and skater culture. It often consists of comfortable clothing such as graphic t-shirts, hoodies and sneakers. The style first gained popularity in the 1990s, and today it’s more popular than ever thanks in part to collaborations between luxury fashion houses and streetwear brands.

Top 4 things to watch on Facebook

All-inclusive resorts

Discussions around all-inclusive resorts are increasing at a rate of 1.73x year after year and 1.24x month after month.

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The growth in conversations around resorts is being driven by people celebrating their first post-vaccine vacation, also known as ‘immunization’.

All-inclusive reports are considered a safe option, as travelers have everything they need in one place.

“In particular, since February 2021, we’ve seen a steady increase in conversations around all-inclusive resorts as a signal that people want to travel again. Known for their convenience, simplicity, and value, all-inclusive resorts have become a popular choice for travelers looking to vacation hassle-free.

Top 4 things to watch on Facebook

Positive body movement

Discussions around body positivity are increasing at a rate of 2.29x year after year and 1.12x month after month.

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The growth of conversations around body positivity is being driven by people becoming aware of their pandemic weight gain, Facebook says.

Since December 2020, the number of conversations and groups created around body positivity has increased on social media. It has become a movement in the sense that it helps people feel welcomed and accepted during a time of uncertainty.

“This movement has evolved to allow individuals to embrace their natural bodies and promote acceptance of others regardless of race, gender, sexuality and disability. As the blockages are gradually lifted, some people are aware of their pandemic weight gain, while others have found time to reconnect with themselves and appreciate their bodies more. “

Top 4 things to watch on Facebook

Source: Facebook for business

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