Plymouth College of Art fashion communication students collaborate with sneaker retailer size?

BA (Hons) Fashion Communication students at Plymouth College of Art (@plymouthart) have collaborated with street and shoe brands? in a series of live briefs, as part of the course experience.

Students in each year of the Fashion Communication Diploma were challenged to incorporate real-world branding elements into their studies, developing branding campaigns, blog posts, professional profiles, and zine projects. for the respected shoe and apparel retailer.

Plymouth College of Art and size? have been collaborative partners for several years, working together on course modules, live briefings and opportunities for students to showcase their work at prestigious events such as Graduate Fashion Week.

In previous years, the size? worked with students through fashion classes, including a collaborative project to experiment with the classic Converse sneaker, to give students early access to an exclusive version of Reebok that was worn by models on the last runway shows. year at Graduate Fashion Week 2019.

Dan Langhorn, Talent & Community Manager in size? with students in 2019

Working closely with size? S Talent & Community Manager, Dan Langhorn, BA (Hons) Lecturer and Fashion Communications Manager, Milly Brown developed the modules, incorporating style guidelines and marketing strategies. innovative solutions, cultivating an environment for students to experience the reality of promotional pitches in the industry. The students also had the chance to win £ 100 gift cards for the established sneaker store.

First year students were asked to create a zine as part of their module, embracing the editorial aspect of fashion practice. Unable to pick a single winner, students Missy Radcliffe and Molly Robinson were both selected with their fashion magazines. Molly has focused her attention on the fashion industry with her zine, ‘Send Nudes’, aimed at stripping the fashion industry, exposing the industry’s unexpressed and hidden issues. Missy embraced sneaker culture with her zine, “Sneaker Season,” featuring top-rated sneakers, women in the sneaker scene, and reviews of recent releases.

Missy explains the inspiration behind her project: “It was mainly my own experiences in the sneaker industry that inspired me. It is more and more evident that women are not as represented in the community and I wanted to create a platform for women to have a voice.

“It was amazing to find out that I had won. I like the size? so much, so I really wanted to stand out and be chosen. As soon as the gift card arrived I bought a pair of Nike Air Max 96 II OG Womens. I am obsessed!”

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MissyRadcliffeSneakersSeasonA broadcast of Missy Radcliffe’s Sneaker Season zine

The second year students were challenged to develop a promotional pitch for the size ?, with marketing strategies, proposals and mockups. Winner Elize Sayer took inspiration from the size? Brand guidelines, showcasing bright orange typography and black-and-white photography that have become synonymous with the size aesthetic.

Elize, who lives in Plymouth, said: “I have done extensive research on the brand through their marketing platforms, social media, physical store spaces and design. I chose to take inspiration from the aesthetics and communication of their brand, incorporating my love and passion for fashion photography. I’ve always loved taking photos, as well as fashion, so I decided to create my own brand-inspired photoshoot, while also taking on the role of a full-size creative director. I wanted to make sure that the brand vision and aesthetic was evident in the final images, which meant that I had to recreate their traditional style and showcase the well-known brands that are sold by size ?.

ElizeSayerSizeCampaignElize Sayer’s interpretation of size branding? for his campaign project

“I was quite surprised to learn that I had won the competition because I found the module quite difficult at the start. It was a challenge to produce work in a style so different from mine, but at the start of the project I started to really appreciate the creative side and working for a brand, creating content. With a brand as successful as size ?, I felt excited and proud to know that I had won and that pushed me to maintain my dynamism and my passion for photography. As for the cash prize, I know I would love another pair of Nike Air Force 1s as these are my favorite sneakers, and mine are very old and worn out!

Third-year students were asked to create a portfolio of promotional materials as well as a journal of thought-provoking materials that included research, visuals, and personal branding. Emily Skinner, graduating from the class of 2021, conceptualized her winning idea with an extensive portfolio inspired by the Black Lives Matter movement.

EmilySkinnerEmily Skinner’s work from her content agency Thirty Five

Emily said: “When the Black Lives Matter movement happened last year, I was much more aware of my position as a middle-class white woman trying to build a business related to social media. I have a responsibility to address diversity issues in my own business, so I wanted to make the work I produced diverse. With some brands being inclusive only because of a movement response rather than approaching it as part of their company values, I wanted to deepen my work.

“I was really happy when I found out that I had won. It’s a topic I knew I had to approach with care and with an understanding of my position, so I’m glad it was taken to a level deemed good enough to win! I like a good pair of Converse so could I have a pair of high top shoes in my size? gift card.”

Size to PCA-2BA (Hons) Fashion Communication students attending a size conference? in 2019

Head of Subject and Senior Lecturer for BA (Hons) Fashion Communication, Milly Brown said, “It is so important for students to work with brilliant industry project partners, such as size ?, while studying for first cycle. Our students do this by working on live briefs like these, but also by taking an active role in conferences with visiting professionals and during internships.

“By continuing to work with the size? this year, students of all age groups gained invaluable knowledge about customer behaviors, business practices, content creation and branding strategies. It enriches their learning and strengthens their confidence and, above all, their professional networks – on the occasion of graduation, it will be a real advantage for our fashion communication students.

“The roles and opportunities in our industry are constantly changing, and working with generous and supportive partners such as size ?, allows our students to see which part of the industry will suit them best. “

Size at PCA-3BA (Hons) Fashion Communication students attending a size conference? in 2019

Dan Langhorn, Talent & Community Manager in size? and Footpatrol (JD Sports Fashion PLC) said:

“Fit?” We set out to partner with the UK’s most creative universities and the Plymouth College of Art was at the top of our list. Collaboration with the Plymouth College of Art for these educational packages is just the latest of the many projects we have worked on together.

“This included giving students the chance to experiment with the classic Converse sneaker and giving early access to a Reebok version that was worn on final year shows at Graduate Fashion Week 2019.

“What we submitted was exactly what we hoped to see and exceeded our expectations, showcasing not only the talents of the students, but the results that can be achieved with industry and education working together. Long this link with size? and Plymouth College of Art Continue. “

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