Love Print in Color as Skechers Launches New JGoldcrown Collaboration Inspired by ‘Love Wall’ Murals | Way of life


Leading sports and lifestyle brand, SKECHERS, collaborated with internationally renowned muralist James Goldcrown to bring his iconic Love Wall heart designs to the global Skechers x JGoldcrown collaboration.

The artist’s colorful and inspirational prints have featured on a range of women’s shoes and lifestyle clothing. Infused with an uplifting message of love, positivity and hope, the collection includes iconic shoe styles like the fashionable Skechers Uno sneakers, retro ’90s Skechers Roadies sneakers and Skechers BOBS canvas briefs; as well as casual slides and a range of clothing including sweaters, t-shirts, pants and a knit dress.

Skechers Chairman Michael Greenberg said James Goldcrown’s message of love and positivity is exactly what the world needs right now, and that they know Skechers fans everywhere will appreciate.

Goldcrown said Skechers gave it a lot of creative freedom when developing the shoe and clothing collection featuring the signature hearts of its Love Walls.

James goldcrown
“We started on the canvas originally, then we digitized the art to move it around the shoe for the perfect look. I think this is the perfect time for this collaboration with everything that is going on in the world. Something as simple as a heart can really touch people – so hopefully we spread some love, ”Goldcrown said.

Born in West London, James Goldcrown is a self-taught muralist, artist and photographer based in New York and Los Angeles.

Goldcrown burst into fashion photography at the age of 17 and seven years later found himself in Africa filming the documentary “To Die No More” on the AIDS epidemic. / HIV.

He eventually found new inspiration in his street art roots and in the internationally renowned Love Wall created in Miami Basel in 2015. His instagrammable murals achieved cult status with the 50K + public hashtags #Lovewall.

Goldcrown works with brands in the lifestyle, restaurant, beauty and fashion industries with its iconic design appearing in cities around the world.

Whether you go for the playful sporty look with classic sneaker styles or an old-fashioned canvas sneaker design, the new Skechers x JGoldcrown shoes are sure to fill your heart with color.

Lavender scented soles on the vegan Poppy style bring some calm amid the hustle and bustle. Or go out for some casual fun with the Foamies slides and one of the comfy t-shirts to carry a little message of love and hope with you throughout your day.

The shoe models from the Skechers x JGoldcrown collection will be available from April 19, 2021 at Skechers, on Lazada, Shopee and select stores across the country.

The clothing styles will launch in May 2021 in select Skechers stores and online.


About Julius Southworth

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