Laubscher promoted to director of internal communications at W&L

LEXINGTON, Va. – Washington and Lee University announced that Brian Laubscherdirector of sports communications, will be promoted to director of internal communications for the university and will start later this month.

Laubscher has served the university since 1998, first as director of sports information and then as director of sports communications beginning in 2019.

“I am thrilled to be able to serve the Washington and Lee community in this new and exciting way,” Laubscher said. “That’s not to say it’s easy to walk away from what amounts to my life’s work. I’ve had a front row seat to so many great games and remarkable individual achievements. I’ve worked with so many great coaches, student-athletes, administrators, and fellow support staff.I especially want to thank the many full-time assistants, interns, undergraduates, law students, and hourly workers who have played a role so vital in allowing me to be successful in promoting the athletics program Finally, I would like to thank former SID Brian Logue, former Athletic Director Mike Walsh and former Director of Communications Brian Shaw for believing in me and for giving me the opportunity to make a dream come true. I would also like to thank the current sports director John Hathorn for his continued support and friendship.”

For the past 24 years, Laubscher has managed the internal and external communications functions for all university affairs relating to athletics. He oversaw operations for the majority of home sporting events, including providing accurate statistics, scoreboard operations, sound services and live video streaming.

Laubscher has continually expanded athletics’ digital footprint, beginning with internet audio streaming services in the early 2000s and moving to live video streaming beginning in 2008. He also led efforts to create through digital communication resources such as Twitter, Facebook, Instagram and Youtube. Laubscher expanded photography services for athletics, developing a cadre of freelance action photographers, while consolidating university efforts for posed photography. It also served to enhance the digital graphic content used to promote the university’s 24 athletic programs.

A particular source of pride for Laubscher has been the development of generalssports.com, W&L’s athletics website. He was instrumental in building the site from a few hundred pages in its early days to nearly 100,000 pages of current and archived athletics information. The site has been refreshed or rebuilt eight times during his tenure, including the current version which launched in partnership with Sidearm Sports in the fall of 2019.

Laubscher also played a major role in modernizing athletics-related events such as the annual W&L Athletic Awards Ceremony and the W&L Athletics Hall of Fame. Both events have evolved to feature multimedia and video content as a means of showcasing the myriad accomplishments of W&L’s teams and individual athletes. He was also part of a small group of campus employees who developed the W&L Sports Weekly, which has featured interviews with athletes, coaches and administrators for more than 12 years across nearly 290 episodes.

Active at the conference and national level, Laubscher has held a number of positions, including as Chairman of the Sports Information Directors of the Old Dominion Athletic Conference (2007-09) and Chairman of the Scholarship Committee of the College Sports Information Directors Association (CoSIDA) (2018-22). He also currently serves on the United States Intercollegiate Lacrosse Coaches Association (USILA) Board of Directors and has been a voter for various All-State, All-Region and All-America teams over the years.

Laubscher has participated in numerous NCAA conferences and tournament events, including serving as the lead statistician and in-house sound announcer for the Amos Alonzo Stagg Bowl from 1998 to 2017. He also served as the media coordinator for field hockey championships in 2005, 2014 and 2015 NCAA Division III events hosted by W&L, and participated in the 2007 NCAA Division II and 2008, 2009 and 2017 NCAA Division III Women’s Lacrosse Championship events, the 1996 NCAA Division I Men’s Soccer Final Four, the 1996 NCAA Division II Men’s Basketball East Regional, and the 2011 NCAA Division I Men’s Basketball First and Second Round Games in Cleveland, Ohio.

Laubscher has received several awards for his time in sports communications, including ODAC’s Sports Information Bureau of the Year award three times. In 2021, he received the CoSIDA 25 Years Award for his service to the profession.

“It’s hard to imagine W&L Athletic Communications without Brian,” noted Hathorn. “Over the past 24 years, he has been the consistent and capable influence behind the day-to-day operations of the office while overseeing many changes and upgrades to the coverage of our student-athletes, coaches and staff and their countless successes. His dedication and commitment to representing W&L Athletics has set a standard for quality and excellence in sports news across the conference and region. Thankfully Brian is not leaving W&L, but he will be dearly missed in the athletics department. We wish him all the best in his new position and new look. We look forward to working with him in his new role on campus.”


A nationwide search for Laubscher’s replacement will be immediate.

 

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