September 14, 2022
FOR IMMEDIATE RELEASE
Jessica O’Riley – Iowa Office of Tourism, Iowa Economic Development Authority
515.348.6256 or [email protected]
Iowa Tourist Board Launches Redesigned Website and Latest Travel Guide
Revamped site, guide offers new inspiration for Iowa travel
September 14, 2022 (Des Moines, Iowa) – The Iowa Office of Tourism has launched a redesign of traveliowa.com and the latest edition of the Iowa Travel Guide.
The new website, the definitive source for Iowa vacation inspiration and planning, uses a content-driven approach, highlighting unique and inspiring ideas that invite users to explore Iowa using rich photography, featured articles and interactive tools. Simplified navigation leads users to the best content. Additional site enhancements include new travel areas more closely aligned with traveler needs, easier use across devices, improved page speed, and accessibility enhancements.
“It’s been almost a decade since we’ve had a major overhaul of traveliowa.com,” said Amy Zeigler, director of the Iowa Office of Tourism. “This redesigned site better meets the needs of today’s travelers and allows us to show the best of Iowa through engaging stories and stunning photography. Combined with the latest Iowa Fall/Winter Travel Guide, we hope to inspire many trips across the state.
The 140-page Iowa Fall/Winter Travel Guide includes listings of hundreds of authentic and unexpected destinations, cabins and campgrounds. Editorial content features museums and mansions, barns and grain silos converted into lodging properties, 99 hidden gems, winter skiing and ways to celebrate the holidays. The free guide can be ordered online at traveliowa.com, by phone at 800.345.IOWA or picked up at one of 14 welcome centers across Iowa. A online version is also available.
The Iowa Office of Tourism, part of the Iowa Economic Development Authority, works closely with community partners, attractions and events to promote the magnificently expansive scenery and history sole of the state. Tourism in Iowa generated $1.5 billion in tax revenue in 2020, with more than $860 million supporting state and local governments, while employing a total of 60,218 people statewide . For more information on all that Iowa has to offer tourists, visit traveliowa.com.
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