By: Dr. TM Roh, President and Head of MX Business
When I look around me, I am amazed at how much innovation exists in our world today. Still, I’m very excited about the evolution of the smartphone. This device paved the way for new digital industries – remote work, education, entertainment and fitness – and opened up opportunities to explore and communicate with anyone, anywhere, at the touch of a finger. finger. The smartphone is a portal to infinite progress. And at Samsung, we never take that for granted.
It’s not enough for mobile innovation to evolve with the world. We need to be one step ahead, so our technology can help transform the way we experience everything around us and make our lives easier. That’s why we at Samsung are constantly striving to break the rules of what a smartphone can do.
Breaking the rules to start the next chapter in smartphone history
In 2011, the Galaxy Note merged the convenience and portability of smartphones with the expansive screen and notebook-like functionality of tablets. Some balked at the screen – then seen as huge – but Note has created a legacy where a big screen is now the norm. The S Pen also surprised everyone. It allowed people to bridge creativity and productivity – whenever inspiration struck, they could quickly jot down their ideas and thoughts in Samsung Notes.
In 2019, we once again dared to redefine smartphones. We launched our Galaxy Z Fold series and brought an entirely new form factor to the mobile industry. Our industry-leading foldable design changed the way people used their phones. With flexible mode, video calls are hands-free and more convenient. Multitasking with multiple windows is also a breeze, with the Galaxy Z Fold3 5G unfolding onto a large tablet-sized screen.
Innovate by listening to consumers and taking notice
In a sea of smartphone similarities and iterative updates, our ambition remains firm: to detect signals of transformation by listening to feedback and continuing to deliver mobile experiences that enable smartphone evolution.
We know many of you were surprised when Samsung didn’t release a new Galaxy Note last year. You let us know you loved the Galaxy Note series’ unparalleled creativity and efficiency, taking you from gaming nirvana to high-octane productivity. You loved the realistic S Pen, which many say rivals put ink to paper. We haven’t forgotten those experiences you love.
Catalyze the next evolution of Galaxy
For years, Samsung has converted skeptics who thought our ideas were impossible – whether it was a screen that was too big, a stylus that no one knew it needed, or a camera of professional quality to bring mobile photography out of the dark. With the new Samsung Galaxy devices, we’ve introduced features that redefine the mobile category, and we’re about to rewrite the rules of the industry once again.
At Samsung Unpacked in February 2022, we’ll introduce you to the most remarkable S-series device we’ve created so far. The next generation of Galaxy S has arrived, bringing together the best Samsung Galaxy experiences into one ultimate device.
With her you own the night, taking clear, bright videos in any lighting. You will also have dominate the day, with power, speed and tools to push the limits of your productivity. You’ll appreciate the cutting-edge innovations made possible by the the most intelligent Galaxy experience again, while feeling good to be part of the the most durable Galactic ecosystem to date. And, yes, you will help Samsung rewrite the future of smartphones once again.
Get ready for the ultimate Galaxy experience.