Business is Peachy for Blackpool photographer turned vintage clothing retailer


Jennifer Hilton, who started her photography business eight years ago, has now seen her clothing site, The Peachy Club, do so well that she aims to take a presence on Main Street.

Jennifer, 37, first trained as a performer and worked in the West End until 2014 when she left We Will Rock You to return to her roots and focus on professional photography.

Last October, as the second lockdown hit, she started a new side business to keep herself busy, with the vintage online clothing store on the hunt for vintage and pre-loved luxury coats.

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Jennifer Hilton, left, taking photos for her vintage clothing business The Peachy Club

Jennifer, who still sings live, playing with soul / funk band Touch the Pearl, said, “So many people turned to something new to get through the lockdown and that’s how the Peachy Club started.

“I’ve always been interested in vintage fashion, shopping in vintage stores and the clothes I’ve loved all my life.

“I started my photography business in London and continued it after moving home when I also had my twins, Tilly and Beau (aged six).

“With my love of fashion photography, everything fit together and really took off.

The company specializes in second-hand and vintage clothing sold online

“I am now looking to secure a studio in St Annes for both companies.”

With online platforms with Estsy and Depop, a store on Asos Marketplace, as well as her own website, she said customers come from all over the world and she ships orders to Japan, Canada, Switzerland, United States and Australia.

The former college student and Phil Winstons Theater graduate works in Blackpool, said: “These are mostly coats. Everyone loves a sheepskin coat in America, believe it or not!

“I work with an amazing model Scarlett, who is local, for the fashion photography.

Jennifer Hilton, who combined her photography business with her love of fashion

“I’m running a contest on November 1 to mark one year of The Peachy Club with some lovely people collaborating with me.

“It’s for a £ 100 gift certificate from the Peachy Club, a gem from the very talented Tanicia Hayton, based at the Cartford Inn, and the Pampas Studio UK in Lytham which offers a Christmas wreath.

“It’s on the Peachy Club Instagram page because it’s going to be an important channel for businesses going forward.”

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